Don't Compete on a Marketplace. Run Your Own Portal.
Marketplaces are built for discovery — and for the platform. For the customers you already have, a branded portal keeps the relationship, the data, and the margin with you.
What a Marketplace Costs You
Your products sit in a list next to your competitors', one click apart
The platform owns the customer relationship and the data trail
A commission or listing fee rides on every order
Price becomes the only lever — a race to the bottom you can't referee
Repeat customers keep going through the marketplace, fee after fee
Side by Side
| Feature | B2B Marketplace | Gloyd |
|---|---|---|
| Brand visibility | Your listing next to rivals | Only your brand — yourcompany.gloyd.com |
| Customer relationship | Owned by the platform | Yours — direct and portal-based |
| Cost model | Commission / listing fees per order | Flat monthly plan, no commission |
| Pricing control | Public price war | Your prices; per-portal overrides and quotes |
| Catalog control | Platform rules and categories | You choose exactly what each portal sees |
| Customer data | Platform's asset | Yours — exportable any time |
| Beyond the order | Checkout, then silence | RFQ → quote → order → delivery, tracked |
| Who can buy | Anyone, including bots and rivals | Sign-in only — customers you invited |
When a Marketplace Makes Sense
- You're hunting brand-new demand and discovery matters most
- You sell commodity items where price is genuinely the only factor
- You have no existing customer relationships to protect yet
When Your Own Portal Wins
- Most of your revenue is repeat customers who already know you
- Commissions are eating a margin you'd rather keep
- Your sales need quotes and negotiation, not just a buy button
- You want the customer data and history to be your asset, not the platform's
Bring Your Customers Home
Keep the marketplace for discovery if it earns its fees — and move your repeat customers to a portal that carries your name. Invite them, publish your catalog to the store, and let priced items convert to orders while everything else collects an RFQ.
Your Customers, Your Portal
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